Quality Marketing For Your Tech Startup | Marketing 261

Who are we?


There’s a lot of marketing jargon we could throw at you to dazzle you with our brilliance, but there’s just one thing we want you to know. We’re your new marketing department. We know the startup life and understand how you’re often consumed building your team of engineers, sales reps, product experts, and executive team, not to mention your actual product, that you haven’t had time to think about your marketing efforts.

You could be looking for some expert help with your marketing strategy, a project, or with a complete funnel infrastructure. We’ve got your back. On lots of counts, actually. Lead gen. Marketing Ops. Sales enablement. Content marketing. We’re the right balance of left-and right-brained thinking to fuel your company’s growth.

We know when to listen and when to roll up our sleeves, always aiming for an on-budget finish that exceeds expectations. Knowing that marketing is never “won and done,” our aim is to set up your business for lasting success.

Research & Development 98%
Right Brain 50%
Left Brain 50%
Timing 73%
Marketing 261 Marketing Strategy


It’s more than tweets, emails, and blog posts. It’s knowing your audience, messaging, branding, and design – as they all have a critical part to play.

Marketing 261 Lead Generation


Placing emphasis on your data spurs clear strategy and insight, while artistry captures attention and fuels your company’s growth.

Marketing 261 Marketing Metrics


What location is to real estate, timing is to marketing. Good timing comes from understanding your audience, your brand, and your goals.

Songs Listened To

Build • Improve • Manage

What We Can Do

Marketing Strategy

We develop strategies with clearly defined goals and objectives, and a detailed roadmap to make it all happen.

Sales Enablement

Move leads through the funnel faster and equip them for success with the right content, tools, and training.

Lead Generation

With the right mix of channels and tactics, we optimize the funnel and aim to increase measured ROI.

Marketing Operations

Let us serve as the backbone of your marketing org. We will oversee all processes and analysis.

Product Marketing

Bridge product, sales, and marketing into one system that encompasses your market and your customers.

Project Management

We manage all of your end-to-end marketing initiatives with ease, increasing speed to market.
Our Clients

Meet the Talents

Meet the Team

Michelle Urban

Michelle Urban

Ask her about the time she danced with Oprah and Beyoncé on live television.
Ivana Ivanovic

Ivana Ivanovic

Content Strategy, Editor
Not only does she speak 4 languages, she is also an incredible salsa dancer.
We're Hiring

We're Hiring

Awesome People
A small team with oodles of marketing passion and spunk.

Marketing AMA

Ask me anything. This is your time to inquire about your marketing strategies, programs, campaigns, budget, content, SEO, or just brainstorm on ideas. During your AMA session, Marketing 261 can recommend practical and proven strategies and techniques for what’s working, what needs improving, and what’s simply eating away at the budget. Schedule your one-hour session today. Monthly spots fill up quickly.


Latest from the Blog

The Blog

Give Your Blog a Personality……Create a Blog Style Guide

Give Your Blog a Personality……Create a Blog Style Guide

A blog style guide is a brave declaration of your company’s vision and personality. It’s a must for companies in which multiple employees contribute to the blog; even handier for companies that hire outside freelancers to write posts. Here’s how you build a blog style guide for your organization.

Revenue Is The Only Marketing Metric That Really Matters

Revenue Is The Only Marketing Metric That Really Matters

An inbound marketing campaign that increased lead generation by 2,000%. With that kind of result, you would think I was popping open the Champagne and celebrating. Not exactly. If I could go back, I’d do it all differently. Here’s the marketing campaign breakdown.

When Your Content Isn’t Getting Any Love

When Your Content Isn’t Getting Any Love

You can’t launch endless amounts of content in hopes that it will catch fire. If you’re creating content consistently, but failing to get the results you want, it may be time to reflect on your content marketing strategy. We’ve create a free template to get you started.

Productivity Apps and Why They Don’t Work

Productivity Apps and Why They Don’t Work

There’s a point of diminishing returns when it comes to productivity apps and I’m pretty sure you’d hit it way before you download the 115th one. When you have a relentless craving to get things done, which system is going to work the best.

How I Made a $30K Marketing Automation Mistake

How I Made a $30K Marketing Automation Mistake

How do you know if your marketing infrastructure is ready for automation? There are several elements that factor into a decision to launch a marketing automation solution. I encourage marketers to do this mental inventory before they even think about implementation.

A Content Marketing Guide for Using Trello

A Content Marketing Guide for Using Trello

From brainstorming to writing the first draft to design, edits, and publication, there are a lot of hands involved in getting an article blog-ready. That’s a lot of collaboration. So what’s a content marker to do?

Right-brained creative inspiration meets left-brain analytics to establish & scale quality, consistent marketing.

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