Quality Marketing For Your Tech Startup | Marketing 261

WHY COMPANIES CHOOSE US

Marketing Strategy | Marketing 261

DEVELOP STRATEGIES

It’s way more than just tweets, emails, and blog posts. It’s about knowing your target audience, messaging, KPIs, and uncovering the marketing channels that will drive growth.

Marketing Plan | Marketing 261

BUILD ACTION PLANS

Put your strategy to work with a detailed blueprint on how you’ll achieve your goals. Your marketing strategy is the thinking, and your marketing plan is all about the doing.

Marketing 261 Marketing Strategy

GET STUFF DONE

The key to success in marketing is the ability to execute and get stuff done. Sometimes you need a few more hands-on deck to complete a project or a short term interim replacement.

Fresh Ideas | Marketing 261

GENERATE FRESH IDEAS

Marketing is the lifeblood of your organization. To keep the momentum moving, it’s good to brainstorm new ideas, analyze programs, benchmark metrics, and identify weak spots.

The Team

Marketing is all about execution. At Marketing 261, we manage, execute, and wrap up marketing initiatives so that your business can thrive. Our team of battle-tested marketers comes in with minimal guidance to fuel your company’s growth. We know how to build measurable and scalable marketing programs for demand creation, lead generation, customer advocacy, and engagement.

Founder of Marketing 261 — Michelle Urban

Marketing 261 Team

WE LOOK FORWARD TO HELPING YOU GET STUFF DONE. SCHEDULE TIME TO TALK.

OUR CORE VALUES

Love Our Customers

LOVE OUR CUSTOMERS

We put ourselves in our client’s shoes to truly understand their needs, perspective, and requests. We aim to satisfy our clients and to honor the commitments we have made to them.

Be Enthusiastic

BE ENTHUSIASTIC

As said by poet, Samuel Ullman, “Age may wrinkle the face, but lack of enthusiasm wrinkles the soul. Whether it’s work or play, take a stance, have a purpose and let your enthusiasm shine.

Think Big

THINK BIG

It’s okay to let go of our self-imposed limitations and start with the impossible. You should push beyond what’s expected, just don’t forget to set a plan of action that is actually attainable.

Laugh a Little

TAKE TIME TO LAUGH

We work hard, but we like to have a good time and have a good laugh. When there’s laughter, we feel more positive and optimistic, and engaged. What makes us laugh? We can find humor in almost anything.

Our Clients

Our Services

Marketing Strategy

We develop strategies with clearly defined goals and objectives, and a detailed roadmap to make it all happen.

Sales Enablement

Move leads through the funnel faster and equip sales for success with the right content, tools, and training.

Lead Generation

With the right mix of channels and tactics, we optimize the funnel and aim to increase measured ROI.

Brand Management

By creating a strong brand, you can build stronger connections with your target audience that really set yourself apart.

Product Marketing

Bridge product, sales, and marketing into one dynamic system that encompasses your taget market and your customers.

Email Marketing

Stop blasting! Start optimizing your inbox places. Get support for your newsletters, campaings, and email strategy.

Content Marketing

From blogs to website copy to email campaings, get content support for your marketing and sales team.

Conversion Optimization

The more optimized your marketing, the higher your conversion rate. The goal is to ensure everything works smoothly.
Our Work
Atomist <br> New Feature<br> Launch

Atomist
New Feature
Launch

View Project
Who is Carter <br> Instagram Strategy & Brand Management

Who is Carter
Instagram Strategy & Brand Management

View Project
Rancher Labs <br> Customer Story Overhaul

Rancher Labs
Customer Story Overhaul

View Project
productboard <br> Newsletter Strategy

productboard
Newsletter Strategy

View Project
Layer<br> Product Hunt Launch

Layer
Product Hunt Launch

View Project
2664
BRAINSTORMING SESSIONS
4579
TWEETS CRAFTED
2915
CAMPAIGNS LAUNCHED
22608
Songs Listened To

The Blog

Open Graph and SEO Meta Tags for Your Website [template]

Open Graph and SEO Meta Tags for Your Website [template]

When there are several people across varying departments writing, editing, approving, and implementing website pages, using a format like this template gives your SEO and OG meta tags a uniform structure and documented process that everyone can follow.

Marketing Predictability: Flip Your Marketing Funnel On Its Head

Marketing Predictability: Flip Your Marketing Funnel On Its Head

When you have business leaders asking for leads, and a sales team that is hungry to bring in revenue, it’s time to reverse engineer your marketing funnel and put a plan in place that highlights both leads AND revenue. Check out this example for marketing predictability.

From My Tribe To Yours: A Holiday Gift Guide For Working Moms

From My Tribe To Yours: A Holiday Gift Guide For Working Moms

To help lift the stress and ideally bring more joy to your gifting experience, we’ve crafted a thoughtful list of gifts that will bring ease, delight, and add a touch of luxury into any working mom’s lifestyle (and dads too!). The products mentioned in this post have been used, loved, and enjoyed by me or recommended by my tribe of working parents.

How to launch a Newsletter That Drives Engagement [Newsletter Strategy Template]

How to launch a Newsletter That Drives Engagement [Newsletter Strategy Template]

When done right, email marketing is a powerful tactic to engage with your prospects, nurture relationships, move them along the sales funnel, and increase sales. To help you focus your time, we have put together a step-by-step newsletter strategy template that lists out all the critical steps for executing an engaging email.

The Best Podcasts for Business & Pleasure

The Best Podcasts for Business & Pleasure

If you have spent any time with me, you know that I will, without fail, ask you what you’re reading and what’s your favorite podcast. Most of my recommendations have come from my friends, colleagues, and even strangers.

Everything You Write Is Your Brand….Everything!

Everything You Write Is Your Brand….Everything!

Content isn’t just blog posts, whitepapers, and other marketing content that contributes to this story. Think of sales emails, social media, voice messages, support tickets, API docs, ads: Anytime something is written down and delivered to the outside world, it is helping advance your brand story.

Traffic and Clicks Don’t Matter: Why It’s Time To Change How You Measure Marketing Success

Traffic and Clicks Don’t Matter: Why It’s Time To Change How You Measure Marketing Success

In a larger scheme of your marketing ROI, clicks and traffic only offer a limited view into your digital marketing performance. If you want solid answers on what you’re doing right and where you can improve, you’ve got to move beyond the click and embrace a new method of customer measurement.

Keep the Story Alive: How to Repurpose Your Content

Keep the Story Alive: How to Repurpose Your Content

Make content repurposing a part of your strategy from the beginning. By dedicating a few hours each month to repurposing, you’ll breathe new life into older content and save valuable time and resources. Here’s 5 benefits you can expect to see from repurposing. Along with insights from some of the best content marketers.

Give Your Blog a Personality……Create a Blog Style Guide

Give Your Blog a Personality……Create a Blog Style Guide

A blog style guide is a brave declaration of your company’s vision and personality. It’s a must for companies in which multiple employees contribute to the blog; even handier for companies that hire outside freelancers to write posts. Here’s how you build a blog style guide for your organization.

Revenue Is The Only Marketing Metric That Really Matters

Revenue Is The Only Marketing Metric That Really Matters

An inbound marketing campaign that increased lead generation by 2,000%. With that kind of result, you would think I was popping open the Champagne and celebrating. Not exactly. If I could go back, I’d do it all differently. Here’s the marketing campaign breakdown.

When Your Content Isn’t Getting Any Love

When Your Content Isn’t Getting Any Love

You can’t launch endless amounts of content in hopes that it will catch fire. If you’re creating content consistently, but failing to get the results you want, it may be time to reflect on your content marketing strategy. We’ve create a free template to get you started.

Productivity Apps and Why They Don’t Work

Productivity Apps and Why They Don’t Work

There’s a point of diminishing returns when it comes to productivity apps and I’m pretty sure you’d hit it way before you download the 115th one. When you have a relentless craving to get things done, which system is going to work the best.

How I Made a $30K Marketing Automation Mistake

How I Made a $30K Marketing Automation Mistake

How do you know if your marketing infrastructure is ready for automation? There are several elements that factor into a decision to launch a marketing automation solution. I encourage marketers to do this mental inventory before they even think about implementation.

A Content Marketing Guide for Using Trello

A Content Marketing Guide for Using Trello

From brainstorming to writing the first draft to design, edits, and publication, there are a lot of hands involved in getting an article blog-ready. That’s a lot of collaboration. So what’s a content marker to do?

Marketing AMA: When You Need A Little Boost

Marketing AMA: When You Need A Little Boost

Today’s marketing involves creating relevance for your brand, building awareness of your product or service, developing compelling validation for your solution, and taking the right mitigating actions along the path to purchase. And there comes a point when you just need to know you are on track and doing the right thing.

Located in San Francisco