Not all websites are created equal. If your company has a robust content management system with dedicated marketers, designers, and front-end developers to run it, you’re fortunate (I’m jealous!). For most startups, their websites are hardcoded, resources are shared, and processes are often fragmented and driven initially by non-marketers. This leaves crucial elements like your open graph and SEO meta tags as an afterthought and, at times, wholly forgotten.
The Benefits of Open Graph and SEO Meta Tags
When there are several people across varying departments writing, editing, approving, and implementing website pages, using a format like this template gives your SEO and OG meta tags a uniform structure and documented process that everyone can follow.
Overall, the template helps to:
- Ensure your site appears correctly in the SERPs
- Implement a standard for how viewers see your website in the search results
- Establish content best practice that promotes the click-through rate of your search results
- Promote your brand accurately & consistently across the digital ecosystem
- Reduce the time (and effort) it takes to publish and promote new pages
- Minimize errors and miscommunication when handing copy off to the next department
How to Use This Template
Once in the document, you’ll want to make a copy of the template (File > Make a copy) or download it in your desired format (File > Download as). Then complete the fill-in-the-blanks in its entirety and share it with the appropriate person or team for the next steps. You want to make sure that your SEO meta tags contain the recommended character count.
Tip: Use a free tool like Screaming Frog to help you identify missing or inconsistent meta tags like title, description, H1, and more.
We’d love to hear about template feedback. Drop us a message on Twitter to start a conversation. Happy writing.