Thanks to Leadsift for having me contribute to their 1-Minute Learning Series. The original video interview with Alex Field highlighting how to reverse engineer your marketing funnel lives on Leadsift’s Linkedin page.
Reverse Engineer Your Marketing Funnel
For a good majority of marketers in the tech industry, our core mandate is to generate leads, and more times than we can count, CEOs, executives, and sales aimlessly tell marketing, “we need leads.”
No. You want revenue.
Sure, leads get you to revenue, but let’s get everyone on the same page. Revenue is what matters‚ nothing else.
So, when you have business leaders asking for leads, and a sales team that is hungry to bring in revenue, it’s time to reverse engineer your marketing funnel and put a plan in place that highlights both leads AND revenue.