Helping Startup Marketers Get Stuff Done | A Marketing Blog
Marketing AMA: When You Need A Little Boost

Marketing AMA: When You Need A Little Boost

Marketing is Complicated, Sort Of

Marketing originated in bringing goods to physical markets for sale or trade. Setting prices, showing products, promotional shouts of “Get your apples here,” all happened in one place.

If it was only that easy in today’s startup world, right?

Today’s marketing involves creating relevance for your brand, building awareness of your product or service, developing compelling validation for your solution, and taking the right mitigating actions along the path to purchase. All with limited resources and sometimes with tiny, non existing budgets.

Marketing AMA: Ask Me Anything

We believe this entire process can be made more effective and does not have to be as daunting as it seems. Our AMA sessions are formed to help CEOs and marketing leads recall that marketing retains its simple, uncomplicated foundations if it’s backed by:

  • a well defined strategy
  • an organized & attainable plan
  • purposeful execution

By targeting your marketing efforts around these three interdependent drivers, we’ll help you focus your marketing initiatives so they all lead to measurable business growth.

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What Startups Get Wrong About Their Marketing

What Startups Get Wrong About Their Marketing

“If I could go back, I would do one thing differently,” a client recently told me.” I would have hired a good marketer right from the start. Now I am playing catchup and feeling like I am a bit behind instead of leading the pack.”

This is a common story in the startup world. While many tech companies are built on great products and software solutions, the people behind those solutions don’t always know how to properly market their company to their target audience.

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