Quality Marketing For Your Tech Startup | Marketing 261

WHY COMPANIES CHOOSE US

Marketing Strategy | Marketing 261

DEVELOP STRATEGIES

It’s way more than just tweets, emails, and blog posts. It’s about knowing your target audience, messaging, KPIs, and uncovering the marketing channels that will drive growth.

Marketing Plan | Marketing 261

BUILD ACTION PLANS

Put your strategy to work with a detailed blueprint on how you’ll achieve your goals. Your marketing strategy is the thinking, and your marketing plan is all about the doing.

Marketing 261 Marketing Strategy

GET STUFF DONE

The key to success in marketing is the ability to execute and get stuff done. Sometimes you need a few more hands-on deck to complete a project or a short term interim replacement.

Fresh Ideas | Marketing 261

GENERATE FRESH IDEAS

Marketing is the lifeblood of your organization. To keep the momentum moving, it’s good to brainstorm new ideas, analyze programs, benchmark metrics, and identify weak spots.

The Team

Marketing is all about execution. At Marketing 261, we manage, execute, and wrap up marketing initiatives so that your business can thrive. Our team of battle-tested marketers comes in with minimal guidance to fuel your company’s growth. We know how to build measurable and scalable marketing programs for demand creation, lead generation, customer advocacy, and engagement.

Founder of Marketing 261 — Michelle Urban

Marketing 261 Team

WE LOOK FORWARD TO HELPING YOU GET STUFF DONE. SCHEDULE TIME TO TALK.

OUR CORE VALUES

Love Our Customers

LOVE OUR CUSTOMERS

We put ourselves in our client’s shoes to truly understand their needs, perspective, and requests. We aim to satisfy our clients and to honor the commitments we have made to them.

Be Enthusiastic

BE ENTHUSIASTIC

As said by poet, Samuel Ullman, “Age may wrinkle the face, but lack of enthusiasm wrinkles the soul. Whether it’s work or play, take a stance, have a purpose and let your enthusiasm shine.

Think Big

THINK BIG

It’s okay to let go of our self-imposed limitations and start with the impossible. You should push beyond what’s expected, just don’t forget to set a plan of action that is actually attainable.

Laugh a Little

TAKE TIME TO LAUGH

We work hard, but we like to have a good time and have a good laugh. When there’s laughter, we feel more positive and optimistic, and engaged. What makes us laugh? We can find humor in almost anything.

Our Clients

Our Services

Marketing Strategy

We develop strategies with clearly defined goals and objectives, and a detailed roadmap to make it all happen.

Sales Enablement

Move leads through the funnel faster and equip sales for success with the right content, tools, and training.

Lead Generation

With the right mix of channels and tactics, we optimize the funnel and aim to increase measured ROI.

Brand Management

By creating a strong brand, you can build stronger connections with your target audience that really set yourself apart.

Product Marketing

Bridge product, sales, and marketing into one dynamic system that encompasses your taget market and your customers.

Email Marketing

Stop blasting! Start optimizing your inbox places. Get support for your newsletters, campaings, and email strategy.

Content Marketing

From blogs to website copy to email campaings, get content support for your marketing and sales team.

Conversion Optimization

The more optimized your marketing, the higher your conversion rate. The goal is to ensure everything works smoothly.
Our Work
Anonymous<br> SaaS Conversion  <br> Funnel & Reporting

Anonymous
SaaS Conversion
Funnel & Reporting

View Project
Atomist <br> New Feature<br> Launch

Atomist
New Feature
Launch

View Project
Who is Carter <br> Instagram Strategy & Brand Management

Who is Carter
Instagram Strategy & Brand Management

View Project
Rancher Labs <br> Customer Story Overhaul

Rancher Labs
Customer Story Overhaul

View Project
productboard <br> Newsletter Strategy

productboard
Newsletter Strategy

View Project
Layer<br> Product Hunt Launch

Layer
Product Hunt Launch

View Project
2664
BRAINSTORMING SESSIONS
4579
TWEETS CRAFTED
2915
CAMPAIGNS LAUNCHED
22608
Songs Listened To

The Blog

So You Want to Become a Freelance Marketer

So You Want to Become a Freelance Marketer

Like with any job, freelancer marketing is not all unicorns and rainbow. If you’re looking for a career change and are considering freelancing, I’ve compiled 22 things I’ve learned throughout my freelancing journey to help others understand the peaks and valleys.

Getting the Most Out of a Ghostwriter: Use This Free Content Brief Template

Getting the Most Out of a Ghostwriter: Use This Free Content Brief Template

A content brief helps you get the most out of your ghostwriter partnership.Access your free content brief template >> There are many reasons business professionals and marketers want to publish content on a company website. It has a direct correlation with stellar SEO. It’s great for increasing brand awareness as a thought leader. It even…

6 Time-Saving Marketing Templates for SaaS Marketers [Free Resources]

6 Time-Saving Marketing Templates for SaaS Marketers [Free Resources]

For startup marketers, sometimes the most intimidating part of the job can be starting a new project with nothing but a blank document. Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. While there’s no secret sauce to mastering every type of marketing initiative, there…

8 Notable Work Notebooks Worth Trying

8 Notable Work Notebooks Worth Trying

Yes, our laptops and phones have apps for note-taking, but sometimes you need an escape from digital devices. As a marketer, when it comes to jotting down quick notes, sketches, and concepts, I find notebooks far superior. To make your selection easier, I have compiled a list of the seven best work notebooks suitable for all unique preferences.

A Creative Design Brief That Will Make Your Designers Swoon [with template]

A Creative Design Brief That Will Make Your Designers Swoon [with template]

Marketers, be warned! Instilling a design brief process can make or break your project. This free design brief template is a simple yet effective tool in any brand’s arsenal. It’s the best asset for sharing the intricate details that take a concept to a final product. Get the free creative brief template >>

How to Build and Optimize Your SaaS Conversion Funnel [template]

How to Build and Optimize Your SaaS Conversion Funnel [template]

To help you grow from awareness to mastery where your SaaS conversion funnel is concerned, Marketing 261 prepared this step-by-step SaaS Conversion Funnel template listing all critical steps of building and optimizing a SaaS conversion funnel. If you’re unsure where to begin, this template is an excellent starting point – download or make a copy and complete all the sections.

A Token of Love for Your Work Bestie

A Token of Love for Your Work Bestie

During these crazy (and depressing) times, it is important to remember your workie best and reach out to them in the best way through gifts. So, surprise your work BFF and remind them of good times, when things were still normal, by giving them a special gift.

How to Communicate an Idea Over Slack

How to Communicate an Idea Over Slack

2020 has presented its fair set of challenges for businesses everywhere. While promoting normalcy in the workplace is difficult, it is not impossible — thanks to Slack.

Shift Happens! Making Adjustments to Your Marketing Budget

Shift Happens! Making Adjustments to Your Marketing Budget

Sponsoring trade-shows gave us thousands of qualified leads. This year, lead gen has been challenging. Here are some lead gen ideas if you need to quickly shift strategies.

6 Advantages of Hiring a Marketing Contractor

6 Advantages of Hiring a Marketing Contractor

A good marketing contractor act as an extension of your team, regardless of being a full-time employee. It is vital to work with someone that can think out of the box to drive brand awareness, increase your lead pipeline, and convert users to repeat customers. Their success is based on your success.

Open Graph and SEO Meta Tags for Your Website [template]

Open Graph and SEO Meta Tags for Your Website [template]

When there are several people across varying departments writing, editing, approving, and implementing website pages, using a format like this template gives your SEO and OG meta tags a uniform structure and documented process that everyone can follow.

Marketing Predictability: Flip Your Marketing Funnel On Its Head

Marketing Predictability: Flip Your Marketing Funnel On Its Head

When you have business leaders asking for leads, and a sales team that is hungry to bring in revenue, it’s time to reverse engineer your marketing funnel and put a plan in place that highlights both leads AND revenue. Check out this example for marketing predictability.

From My Tribe To Yours: A Holiday Gift Guide For Working Moms

From My Tribe To Yours: A Holiday Gift Guide For Working Moms

To help lift the stress and ideally bring more joy to your gifting experience, we’ve crafted a thoughtful list of gifts that will bring ease, delight, and add a touch of luxury into any working mom’s lifestyle (and dads too!). The products mentioned in this post have been used, loved, and enjoyed by me or recommended by my tribe of working parents.

How to launch a Newsletter That Drives Engagement [Newsletter Strategy Template]

How to launch a Newsletter That Drives Engagement [Newsletter Strategy Template]

When done right, email marketing is a powerful tactic to engage with your prospects, nurture relationships, move them along the sales funnel, and increase sales. To help you focus your time, we have put together a step-by-step newsletter strategy template that lists out all the critical steps for executing an engaging email.

The Best Podcasts for Business & Pleasure

The Best Podcasts for Business & Pleasure

If you have spent any time with me, you know that I will, without fail, ask you what you’re reading and what’s your favorite podcast. Most of my recommendations have come from my friends, colleagues, and even strangers.

Located in San Francisco