It’s way more than just tweets, emails, and blog posts. It’s about knowing your target audience, messaging, KPIs, and uncovering the marketing channels that will drive growth.
Put your strategy to work with a detailed blueprint on how you’ll achieve your goals. Your marketing strategy is the thinking, and your marketing plan is all about the doing.
The key to success in marketing is the ability to execute and get stuff done. Sometimes you need a few more hands-on deck to complete a project or a short term interim replacement.
Marketing is the lifeblood of your organization. To keep the momentum moving, it’s good to brainstorm new ideas, analyze programs, benchmark metrics, and identify weak spots.
Marketing is all about execution. At Marketing 261, we manage, execute, and wrap up marketing initiatives so that your business can thrive. Our team of battle-tested marketers comes in with minimal guidance to fuel your company’s growth. We know how to build measurable and scalable marketing programs for demand creation, lead generation, customer advocacy, and engagement.
Founder of Marketing 261 — Michelle Urban
WE LOOK FORWARD TO HELPING YOU GET STUFF DONE. SCHEDULE TIME TO TALK.
We put ourselves in our client’s shoes to truly understand their needs, perspective, and requests. We aim to satisfy our clients and to honor the commitments we have made to them.
As said by poet, Samuel Ullman, “Age may wrinkle the face, but lack of enthusiasm wrinkles the soul. Whether it’s work or play, take a stance, have a purpose and let your enthusiasm shine.
It’s okay to let go of our self-imposed limitations and start with the impossible. You should push beyond what’s expected, just don’t forget to set a plan of action that is actually attainable.
We work hard, but we like to have a good time and have a good laugh. When there’s laughter, we feel more positive and optimistic, and engaged. What makes us laugh? We can find humor in almost anything.
![A Creative Design Brief That Will Make Your Designers Swoon [with template]](https://www.marketing261.com/wp-content/uploads/2020/12/creative-marketing-brief-570x321.png)
Marketers, be warned! Instilling a design brief process can make or break your project. This free design brief template is a simple yet effective tool in any brand’s arsenal. It’s the best asset for sharing the intricate details that take a concept to a final product. Get the free creative brief template >>
![How to Build and Optimize Your SaaS Conversion Funnel [template]](https://www.marketing261.com/wp-content/uploads/2020/12/saas-conversion-funnel-570x321.png)
To help you grow from awareness to mastery where your SaaS conversion funnel is concerned, Marketing 261 prepared this step-by-step SaaS Conversion Funnel template listing all critical steps of building and optimizing a SaaS conversion funnel. If you’re unsure where to begin, this template is an excellent starting point – download or make a copy and complete all the sections.
During these crazy (and depressing) times, it is important to remember your workie best and reach out to them in the best way through gifts. So, surprise your work BFF and remind them of good times, when things were still normal, by giving them a special gift.
2020 has presented its fair set of challenges for businesses everywhere. While promoting normalcy in the workplace is difficult, it is not impossible — thanks to Slack.
Sponsoring trade-shows gave us thousands of qualified leads. This year, lead gen has been challenging. Here are some lead gen ideas if you need to quickly shift strategies.
A good marketing contractor act as an extension of your team, regardless of being a full-time employee. It is vital to work with someone that can think out of the box to drive brand awareness, increase your lead pipeline, and convert users to repeat customers. Their success is based on your success.
![Open Graph and SEO Meta Tags for Your Website [template]](https://www.marketing261.com/wp-content/uploads/2020/03/seo-meta-tags-for-your-website-scaled-570x379.jpg)
When there are several people across varying departments writing, editing, approving, and implementing website pages, using a format like this template gives your SEO and OG meta tags a uniform structure and documented process that everyone can follow.
When you have business leaders asking for leads, and a sales team that is hungry to bring in revenue, it’s time to reverse engineer your marketing funnel and put a plan in place that highlights both leads AND revenue. Check out this example for marketing predictability.
To help lift the stress and ideally bring more joy to your gifting experience, we’ve crafted a thoughtful list of gifts that will bring ease, delight, and add a touch of luxury into any working mom’s lifestyle (and dads too!). The products mentioned in this post have been used, loved, and enjoyed by me or recommended by my tribe of working parents.
![How to launch a Newsletter That Drives Engagement [Newsletter Strategy Template]](https://www.marketing261.com/wp-content/uploads/2018/10/email-nominated_t20_AlRLbZ-570x380.jpg)
When done right, email marketing is a powerful tactic to engage with your prospects, nurture relationships, move them along the sales funnel, and increase sales. To help you focus your time, we have put together a step-by-step newsletter strategy template that lists out all the critical steps for executing an engaging email.
If you have spent any time with me, you know that I will, without fail, ask you what you’re reading and what’s your favorite podcast. Most of my recommendations have come from my friends, colleagues, and even strangers.
Content isn’t just blog posts, whitepapers, and other marketing content that contributes to this story. Think of sales emails, social media, voice messages, support tickets, API docs, ads: Anytime something is written down and delivered to the outside world, it is helping advance your brand story.
In a larger scheme of your marketing ROI, clicks and traffic only offer a limited view into your digital marketing performance. If you want solid answers on what you’re doing right and where you can improve, you’ve got to move beyond the click and embrace a new method of customer measurement.
Make content repurposing a part of your strategy from the beginning. By dedicating a few hours each month to repurposing, you’ll breathe new life into older content and save valuable time and resources. Here’s 5 benefits you can expect to see from repurposing. Along with insights from some of the best content marketers.
A blog style guide is a brave declaration of your company’s vision and personality. It’s a must for companies in which multiple employees contribute to the blog; even handier for companies that hire outside freelancers to write posts. Here’s how you build a blog style guide for your organization.
