[vc_willow_section_heading large_heading=”WHY COMPANIES CHOOSE US”]
Marketing Strategy | Marketing 261


It’s way more than just tweets, emails, and blog posts. It’s about knowing your target audience, messaging, KPIs, and uncovering the marketing channels that will drive growth.

Marketing Plan | Marketing 261


Put your strategy to work with a detailed blueprint on how you’ll achieve your goals. Your marketing strategy is the thinking, and your marketing plan is all about the doing.

Marketing 261 Marketing Strategy


The key to success in marketing is the ability to execute and get stuff done. Sometimes you need a few more hands-on deck to complete a project or a short term interim replacement.

Fresh Ideas | Marketing 261


Marketing is the lifeblood of your organization. To keep the momentum moving, it’s good to brainstorm new ideas, analyze programs, benchmark metrics, and identify weak spots.

[vc_willow_section_heading align=”left” large_heading=”The Team”]

Marketing is all about execution. At Marketing 261, we manage, execute, and wrap up marketing initiatives so that your business can thrive. Our team of battle-tested marketers comes in with minimal guidance to fuel your company’s growth. We know how to build measurable and scalable marketing programs for demand creation, lead generation, customer advocacy, and engagement.

Founder of Marketing 261 — Michelle Urban

Marketing 261 Team


[vc_willow_button text=”GET IN TOUCH” link=”mailto:michelle@marketing261.com” icon=”linecons li_mail” style=”btn-white” size=”btn-lg”]
[vc_willow_section_heading large_heading=”OUR CORE VALUES”]
Love Our Customers


We put ourselves in our client’s shoes to truly understand their needs, perspective, and requests. We aim to satisfy our clients and to honor the commitments we have made to them.

Be Enthusiastic


As said by poet, Samuel Ullman, “Age may wrinkle the face, but lack of enthusiasm wrinkles the soul. Whether it’s work or play, take a stance, have a purpose and let your enthusiasm shine.

Think Big


It’s okay to let go of our self-imposed limitations and start with the impossible. You should push beyond what’s expected, just don’t forget to set a plan of action that is actually attainable.

Laugh a Little


We work hard, but we like to have a good time and have a good laugh. When there’s laughter, we feel more positive and optimistic, and engaged. What makes us laugh? We can find humor in almost anything.

[vc_willow_big_title title=”Our Clients”][vc_willow_quotes_carousel auto_rotate=”4500″][vc_willow_quote cite=”Ron Palmeri, founder & CEO at Layer”]“Michelle is extremely knowledgeable in demand gen and how it relates to other functions within the organization like sales and product marketing. She’s able to understand the nitty gritty of marketing while simultaneously putting together clear plans to achieve high level business goals.”[/vc_willow_quote][vc_willow_quote cite=”Hubert Palan, founder & CEO at productboard”]“Michelle and team are impressive! The feedback and ideas from our marketing strategy sessions were realistic and successful. A great marketing partner to have on our side at productboard.”[/vc_willow_quote][vc_willow_quote title=”Section” cite=”Alana Kaselitz, VP of Sales at SpringML”]“Michelle is a great partner to any sales leader and organization. She has excellent business acumen and demonstrates a deep knowledge of demand generation, sales development, and marketing ops.” [/vc_willow_quote][vc_willow_quote title=”Section” cite=”Fred van den Bosch, tech investor and advisor”]“A great manager and marketing mentor to any marketing team. Marketing 261 is a perfect fit for start-ups looking to expand their presence in the market, preserve brand integrity, and support sales revenue goals.” [/vc_willow_quote][vc_willow_quote title=”Section” cite=”Shannon Williams, Co-founder & VP of Sales at Rancher Labs”]Our marketing team is lean and with some hefty marketing projects on our plate, we needed someone who could jump in and help execute. Michelle was a great extension of our marketing team. She came in, got things done, and provided the team with useful insights and deliverables.[/vc_willow_quote][vc_willow_quote title=”Section” cite=”Heather Burlison, Owner of Sweat Sessions”]“Michelle is knowledgeable, hard-working, and an absolute joy to have as a marketing partner. The work delivered to me was detailed oriented, thorough, and, most importantly, I saw results that positively impacted my business.”[/vc_willow_quote][/vc_willow_quotes_carousel]
[vc_willow_section_heading large_heading=”Our Services”]
[vc_willow_service_block heading=”Marketing Strategy” icon=”fa fa-life-saver”]We develop strategies with clearly defined goals and objectives, and a detailed roadmap to make it all happen.[/vc_willow_service_block][vc_willow_service_block heading=”Sales Enablement” icon=”fa fa-search-plus”]Move leads through the funnel faster and equip sales for success with the right content, tools, and training.[/vc_willow_service_block]
[vc_willow_service_block heading=”Lead Generation” icon=”linecons li_megaphone”]With the right mix of channels and tactics, we optimize the funnel and aim to increase measured ROI.[/vc_willow_service_block][vc_willow_service_block heading=”Brand Management” icon=”fa fa-bullseye”]By creating a strong brand, you can build stronger connections with your target audience that really set yourself apart.[/vc_willow_service_block]
[vc_willow_service_block heading=”Product Marketing” icon=”fa fa-twitter”]Bridge product, sales, and marketing into one dynamic system that encompasses your taget market and your customers.[/vc_willow_service_block][vc_willow_service_block heading=”Email Marketing” icon=”linecons li_mail”]Stop blasting! Start optimizing your inbox places. Get support for your newsletters, campaings, and email strategy.[/vc_willow_service_block]
[vc_willow_service_block heading=”Content Marketing” icon=”fa fa-pencil”]From blogs to website copy to email campaings, get content support for your marketing and sales team.[/vc_willow_service_block][vc_willow_service_block heading=”Conversion Optimization” icon=”linecons li_calendar”]The more optimized your marketing, the higher your conversion rate. The goal is to ensure everything works smoothly.[/vc_willow_service_block]
[vc_willow_big_title title=”Our Work”]
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[vc_willow_counter start=”0″ end=”2664″ decimals=”0″ icon=”linecons li_bulb” caption=”BRAINSTORMING SESSIONS”]
[vc_willow_counter start=”0″ end=”4579″ decimals=”0″ icon=”linecons li_pen” caption=”TWEETS CRAFTED”]
[vc_willow_counter start=”0″ end=”2915″ decimals=”0″ icon=”linecons li_calendar” caption=”CAMPAIGNS LAUNCHED”]
[vc_willow_counter start=”0″ end=”22608″ decimals=”0″ icon=”linecons li_music” caption=”Songs Listened To”]
[vc_willow_section_heading large_heading=”The Blog”]
[vc_willow_blog_grid count=”15″ columns=”3″]
[vc_willow_big_title title=”Located in San Francisco”]