Like with any job, freelancer marketing is not all unicorns and rainbow. If you’re looking for a career change and are considering freelancing, I’ve compiled 22 things I’ve learned throughout my freelancing journey to help others understand the peaks and valleys.
A content brief helps you get the most out of your ghostwriterAccess your free content brief template >> There are many reasons business professionals and marketers want to publish content on a company website. It has a direct correlation with stellar SEO. It’s great for increasing brand awareness as a thought leader. It even works… Continue reading Getting the Most Out of a Ghostwriter: Use This Free Content Brief Template
For startup marketers, sometimes the most intimidating part of the job can be starting a new project with nothing but a blank document. Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. While there’s no secret sauce to mastering every type of marketing initiative, there… Continue reading 6 Time-Saving Marketing Templates for SaaS Marketers [Free Resources]
Yes, our laptops and phones have apps for note-taking, but sometimes you need an escape from digital devices. As a marketer, when it comes to jotting down quick notes, sketches, and concepts, I find notebooks far superior. To make your selection easier, I have compiled a list of the seven best work notebooks suitable for all unique preferences.
Marketers, be warned! Instilling a design brief process can make or break your project. This free design brief template is a simple yet effective tool in any brand’s arsenal. It’s the best asset for sharing the intricate details that take a concept to a final product. Get the free creative brief template >>
To help you grow from awareness to mastery where your SaaS conversion funnel is concerned, Marketing 261 prepared this step-by-step SaaS Conversion Funnel template listing all critical steps of building and optimizing a SaaS conversion funnel. If you’re unsure where to begin, this template is an excellent starting point – download or make a copy and complete all the sections.
During these crazy (and depressing) times, it is important to remember your workie best and reach out to them in the best way through gifts. So, surprise your work BFF and remind them of good times, when things were still normal, by giving them a special gift.
2020 has presented its fair set of challenges for businesses everywhere. While promoting normalcy in the workplace is difficult, it is not impossible — thanks to Slack.
Sponsoring trade-shows gave us thousands of qualified leads. This year, lead gen has been challenging. Here are some lead gen ideas if you need to quickly shift strategies.
A good marketing contractor act as an extension of your team, regardless of being a full-time employee. It is vital to work with someone that can think out of the box to drive brand awareness, increase your lead pipeline, and convert users to repeat customers. Their success is based on your success.
When there are several people across varying departments writing, editing, approving, and implementing website pages, using a format like this template gives your SEO and OG meta tags a uniform structure and documented process that everyone can follow.
When you have business leaders asking for leads, and a sales team that is hungry to bring in revenue, it’s time to reverse engineer your marketing funnel and put a plan in place that highlights both leads AND revenue. Check out this example for marketing predictability.
To help lift the stress and ideally bring more joy to your gifting experience, we’ve crafted a thoughtful list of gifts that will bring ease, delight, and add a touch of luxury into any working mom’s lifestyle (and dads too!). The products mentioned in this post have been used, loved, and enjoyed by me or recommended by my tribe of working parents.
When done right, email marketing is a powerful tactic to engage with your prospects, nurture relationships, move them along the sales funnel, and increase sales. To help you focus your time, we have put together a step-by-step newsletter strategy template that lists out all the critical steps for executing an engaging email.
If you have spent any time with me, you know that I will, without fail, ask you what you’re reading and what’s your favorite podcast. Most of my recommendations have come from my friends, colleagues, and even strangers.
Content isn’t just blog posts, whitepapers, and other marketing content that contributes to this story. Think of sales emails, social media, voice messages, support tickets, API docs, ads: Anytime something is written down and delivered to the outside world, it is helping advance your brand story.
In a larger scheme of your marketing ROI, clicks and traffic only offer a limited view into your digital marketing performance. If you want solid answers on what you’re doing right and where you can improve, you’ve got to move beyond the click and embrace a new method of customer measurement.
Make content repurposing a part of your strategy from the beginning. By dedicating a few hours each month to repurposing, you’ll breathe new life into older content and save valuable time and resources. Here’s 5 benefits you can expect to see from repurposing. Along with insights from some of the best content marketers.
A blog style guide is a brave declaration of your company’s vision and personality. It’s a must for companies in which multiple employees contribute to the blog; even handier for companies that hire outside freelancers to write posts. Here’s how you build a blog style guide for your organization.
An inbound marketing campaign that increased lead generation by 2,000%. With that kind of result, you would think I was popping open the Champagne and celebrating. Not exactly. If I could go back, I’d do it all differently. Here’s the marketing campaign breakdown.
You can’t launch endless amounts of content in hopes that it will catch fire. If you’re creating content consistently, but failing to get the results you want, it may be time to reflect on your content marketing strategy. We’ve create a free template to get you started.
There’s a point of diminishing returns when it comes to productivity apps and I’m pretty sure you’d hit it way before you download the 115th one. When you have a relentless craving to get things done, which system is going to work the best.
How do you know if your marketing infrastructure is ready for automation? There are several elements that factor into a decision to launch a marketing automation solution. I encourage marketers to do this mental inventory before they even think about implementation.
From brainstorming to writing the first draft to design, edits, and publication, there are a lot of hands involved in getting an article blog-ready. That’s a lot of collaboration. So what’s a content marker to do?
Today’s marketing involves creating relevance for your brand, building awareness of your product or service, developing compelling validation for your solution, and taking the right mitigating actions along the path to purchase. And there comes a point when you just need to know you are on track and doing the right thing.
A startup can have great products, great engineers, and strong leadership, but it’s hard to cut through the competitive noise without a solid marketing strategy in place. Here are four marketing mistakes startup leaders are likely to make.