Marketers, be warned! Instilling a design brief process can make or break a design project.
I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. Twice. The first mishap I chalked up to working with a “bad designer” via an online marketplace. But after making the same mistake again, I realized successful designs require clear, defined instructions from the start.
With this realization, my design brief template was born. I now use it with my designers for EVERY project. It is the best asset for properly articulating the intricate details that take a concept to a final product. Learn from my mistakes, especially when working with designers on a third-party marketplace. The design brief template I share below will help overcome any communication barriers.
We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. It includes all the critical steps involved, plus several potential SaaS metrics to use in your funnel. Find the free template here.
SaaS customers walk through different stages on the way to becoming a paying customer. Therefore, every organization must be interested in how their content, branding, and other outreach efforts affect the bottom-line – revenue.
Studying and optimizing your SaaS conversion funnel is the weapon that most companies fail to take advantage of. The conversion funnel should not be just a marketing initiative, a tucked-away dashboard in Salesforce, or a closed-door executive discussion. Au contraire, almost everyone, from product development to customer service, should be aware of how their role affects the company-wide goal – to acquire, convert, and retain more customers.
The concept of a work bestie is something we can relate to. We all have that one person we look forward to seeing every day we go to work. These relationships are an important part of our social life. Working from home has put a significant dent in these relationships. Although we have channels of communication such as Zoom and Slack, these are not enough. Our work besties are individuals we would see every day, and our life can’t be the same without their humor, companionship, and varying temperaments that could annoy one to death.
During these crazy (and depressing) times, it’s important to remember such individuals and reach out to them in the best way through gifts. So, surprise your work bestie and remind them of good times, when things were still normal, by giving them a special gift.
COVID-19 has caused many organizations to transition to a remote workplace for the unforeseeable future. As a result, employees have had to make several adjustments from their typical in-person working environments. Perhaps the most significant change is how teammates connect (or the lack thereof) over digital communication platforms, like Slack.
This shift has impacted more than just standard weekly team meetings, but more so the natural side conversations that happen in the hallways, by the espresso machine, over lunch, or at a company happy hour. Remote workplaces have made it extremely challenging to create these off-the-cusp discussions that bring a fun element to the traditional office environment.
So, is it possible to make Slack the new “water cooler”? I like to believe so. In the post, I’ll share five ways you and your team can keep the informal but important discussions alive and kicking.
Like most professionals, startup marketers are still adjusting their marketing budget to the effects of COVID-19. Perhaps the biggest impact of the global pandemic is the shift of everything online, including in-person events. As a result, marketing teams that once relied on trade shows for effective lead generation are scrambling to find alternatives that garner the same success.
The good news is, you are never short of options when finding viable marketing programs for your startup. Many of which you can make use of that will fit in any marketing budget — or lack thereof. This is the perfect time to get creative, test out new lead generation initiatives, and focus on channels you haven’t tried before.
This blog post outlines the six advantages for why a startup should hire a marketing contractor.
It is no secret that startup companies encounter significant hardships and setbacks when first launching their business. Between keeping ahead of the competition, maintaining a positive cash flow, and acquiring new customers, the list of challenges is seemingly endless. As a result, many businesses first focus on hiring top-tier talent to overcome these challenges and instead achieve success. For example, startup organizations commonly work with a marketing contractor to focus on the right goals and effectively gain momentum.
When the right marketing tactics are employed, your organization will obtain momentum and see more growth. How can you ensure hiring a marketing contractor is suitable for your company?
Not all websites are created equal. If your company has a robust content management system with dedicated marketers, designers, and front-end developers to run it, you’re fortunate (I’m jealous!). For most startups, their websites are hardcoded, resources are shared, and processes are often fragmented and driven initially by non-marketers. This leaves crucial elements like your open graph and SEO meta tags as an afterthought and, at times, wholly forgotten.
When you have business leaders asking for leads, and a sales team that is hungry to bring in revenue, it’s time to reverse engineer your marketing funnel. Put a plan in place that highlights both leads AND revenue.
This holiday gift guide for working moms does not contain any affiliate links.
Finding the perfect holiday gift can be tough, especially for the working mom who doesn’t need another candle, kitchen towel, or tube of lavender hand lotion. What she needs are items that can make her everyday routine and workday simpler and overall more enjoyable. To help lift the stress and ideally bring more joy to your gifting experience, we’ve crafted a thoughtful holiday gift guide that will bring ease, delight, and add a touch of luxury into any working mom’s lifestyle (and dads!). The products mentioned in this post have been personally used, loved, and enjoyed by me or recommended by my tribe of working moms. These are real products used by everyday parents.
Update, this best podcasts blog post has been recently revised (Jan. 2020). Since publishing, I’ve added several marketing, product, and business related podcast to the list. @mention me on Twitter and tell me what podcasts have been your favorites
Today is International Podcast Day. Hhhhm, who knew?
The obsession with podcast continues as 12 million people listened to a podcast for the first time in the last year. One of those listeners was me, and now I cannot stop.
If you have spent any time with me, you know that I will, without fail, ask you what you’re reading and what’s your favorite podcast. Most of my recommendations have come from my friends, colleagues, and even strangers.
First, the good news: Your startup website is getting traffic, which means your early digital marketing efforts are generating some results. With the content landscape more competitive than ever, reaching an audience is far from simple, yet you’ve managed to do it.
Now, the bad news: The results you’re getting might not be the results you want. Traffic is excellent and necessary and all that, but there’s a difference between good traffic and bad traffic, and quality is impossible to tell when you’re only counting clicks.
Does Your Marketing Strategy Include Repurposing Content?
How long does it take you to create a piece of content? And I’m not talking about your run-of the-mill, 300-word blog post. I mean content with purpose and substance.
Full transparency here: This blog post took me about 10 hours from brainstorm to distribution. For a small little marketing shop like Marketing 261, that’s a big chunk of time spent.
If you’re anything like us, you probably lack the resources to regularly spend this much time producing content. And, you also want more from the content you’ve already spent hours creating.
That’s where content repurposing comes in. It’s using your existing material to your advantage AND breathing new life into content you’ve left on your website to collect cobwebs.
By reimagining, reworking, and reformatting your existing content, you can produce fresh pieces without starting from scratch each time. Here’s how content marketing pro Benji Hyam uses content repurposing at Grow & Convert:
I once launched an inbound marketing campaign that increased lead generation by 2,000%. With that kind of result, you would think I was popping open the Champagne and celebrating, right? Well, not exactly. In fact, if I could go back, I’d do it all differently.
There’s a point of diminishing returns when it comes to productivity apps and I’m pretty sure you’d hit it way before you download the 115th one.
Why You Probably Don’t Need 115 Productivity Apps
Here’s my beef with lists like these and other people swearing by certain apps that claim to help you kick your work day into gear: you can’t tell someone how they should manage their work. Not without knowing what type of person they are, how they work best, and what their motivation to do good work is.
If you’re a visual person, like me, you might find the app-less route helpful. Below is a step by step system to which I attribute my relentless craving to get things done.
Is marketing automation necessary for your startup?
I once spent $30K on a marketing automation solution that was completely unnecessary.
It wasn’t my finest moment. So much so that I want to share share with other marketers—especially startups—because it was an expensive lesson that I don’t want others to repeat.
Now, before you get the idea that I’m a spendthrift, let me explain. It was in the early days of my marketing career, I was the marketing head for a startup and bound and determined to launch the business better and faster than anyone else could envision.
I had had previous experience with marketing automation at another company and naturally thought this small company could benefit from it too. I just thought it was something all companies needed.
But let me share the three problems with this thinking:
From brainstorming to writing the first draft to design, edits, and publication, there are a lot of hands involved in getting an article blog-ready.
I don’t know about you, but by the time we’ve hit each of these steps (and run it up the flagpole each time), there’s anywhere from 3-4+ different people involved in getting it all done right.
That’s a lot of collaboration. So what’s a content marker to do? Use an editorial calendar—or actually, something we think is even better—a system. It’s a clear and organized funnel that blog posts travel through from brainstorm to publish. And we do it all with project management tool Trello.