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So You Want to Become a Freelance Marketer

So You Want to Become a Freelance Marketer

I was the Head of Marketing for a hot Bay Area startup, making well over six figures, when one day I woke up and, coldly, unceremoniously quit. I’ll spare you the details, but suffice to say I was miserable. Fast-forward and I spent 3.5 glorious years as a full-time freelance marketer. Sure, it’s not all unicorns or rainbows: there is no fixed salary or benefits, there are distractions everywhere, and it gets lonely being a one-person show. But, for me, the benefits far outweigh the cons: 

  •  A flexible schedule. I worked when it was best suited for my schedule. I no longer felt the pressure to put in long hours to be noticed.
  • Good money. Even though I was working about 12 hours less a week, I still pulled in the same salary.
  •  Work with cool companies. Knowing my niche and target market helped me land projectest with several high-growth SaaS companies.
  • The power to say no. If a prospect or a project didn’t sit well with me, I confidently turned down the work.
  •  Learn new things. Running a business is an entirely new learning curve. I learned about business operations and learned about sales and selling, not to mention I learned a great deal about myself.

If you’re looking for a career change and are considering freelance marketing, I’ve compiled 21 things I’ve learned throughout my freelancing journey to help others navigate the peaks and valleys.

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8 Notable Work Notebooks Worth Trying

8 Notable Work Notebooks Worth Trying

I have a confession to make. I am a notebook fanatic. My collection of work notebooks is LARGE. From simple, minimalist notepads to the more detailed booklets — I cannot resist buying new stationery. Call it corny, but there is no greater feeling than opening a blank notebook at the start of a marketing project. It makes me feel like I can accomplish anything. 

Yes, our laptops and phones have apps for note-taking, but sometimes you need an escape from digital devices.  As a marketer, when it comes to jotting down quick notes, sketches, and concepts, I find notebooks far superior. But let’s be clear, not all notebooks are created equal. Each brand has different sizes, types of paper, and binding. 

To make your selection easier, I have compiled a list of the eight best work notebooks suitable for all unique preferences.

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A Token of Love for Your Work Bestie

A Token of Love for Your Work Bestie

The concept of a work bestie is something we can relate to. We all have that one person we look forward to seeing every day we go to work. These relationships are an important part of our social life. Working from home has put a significant dent in these relationships. Although we have channels of communication such as Zoom and Slack, these are not enough. Our work besties are individuals we would see every day, and our life can’t be the same without their humor, companionship, and varying temperaments that could annoy one to death.

During these crazy (and depressing) times, it’s important to remember such individuals and reach out to them in the best way through gifts. So, surprise your work bestie and remind them of good times, when things were still normal, by giving them a special gift.

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From My Tribe To Yours: A Holiday Gift Guide For Working Moms

From My Tribe To Yours: A Holiday Gift Guide For Working Moms

This holiday gift guide for working moms does not contain any affiliate links.

Finding the perfect holiday gift can be tough, especially for the working mom who doesn’t need another candle, kitchen towel, or tube of lavender hand lotion. What she needs are items that can make her everyday routine and workday simpler and overall more enjoyable. To help lift the stress and ideally bring more joy to your gifting experience, we’ve crafted a thoughtful holiday gift guide that will bring ease, delight, and add a touch of luxury into any working mom’s lifestyle (and dads!). The products mentioned in this post have been personally used, loved, and enjoyed by me or recommended by my tribe of working moms. These are real products used by everyday parents.

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The Best Podcasts for Business & Pleasure

The Best Podcasts for Business & Pleasure

Update, this best podcasts blog post has been recently revised (Jan. 2020). Since publishing, I’ve added several marketing, product, and business related podcast to the list. @mention me on Twitter and tell me what podcasts have been your favorites

Today is International Podcast Day. Hhhhm, who knew?

The obsession with podcast continues as 12 million people listened to a podcast for the first time in the last year. One of those listeners was me, and now I cannot stop. 

If you have spent any time with me, you know that I will, without fail, ask you what you’re reading and what’s your favorite podcast. Most of my recommendations have come from my friends, colleagues, and even strangers. 

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