So You Want to Become a Freelance Marketer

Like with any job, freelancer marketing is not all unicorns and rainbow. If you’re looking for a career change and are considering freelancing, I’ve compiled 22 things I’ve learned throughout my freelancing journey to help others understand the peaks and valleys.

Getting the Most Out of a Ghostwriter: Use This Free Content Brief Template

A content brief helps you get the most out of your ghostwriterAccess your free content brief template >> There are many reasons business professionals and marketers want to publish content on a company website. It has a direct correlation with stellar SEO. It’s great for increasing brand awareness as a thought leader. It even works… Continue reading Getting the Most Out of a Ghostwriter: Use This Free Content Brief Template

How to Build and Optimize Your SaaS Conversion Funnel [template]

To help you grow from awareness to mastery where your SaaS conversion funnel is concerned, Marketing 261 prepared this step-by-step SaaS Conversion Funnel template listing all critical steps of building and optimizing a SaaS conversion funnel. If you’re unsure where to begin, this template is an excellent starting point – download or make a copy and complete all the sections.

How to Communicate an Idea Over Slack

2020 has presented its fair set of challenges for businesses everywhere. While promoting normalcy in the workplace is difficult, it is not impossible — thanks to Slack.

Categorized as How-To

Keep the Story Alive: How to Repurpose Your Content

Make content repurposing a part of your strategy from the beginning. By dedicating a few hours each month to repurposing, you’ll breathe new life into older content and save valuable time and resources. Here’s 5 benefits you can expect to see from repurposing. Along with insights from some of the best content marketers.

Give Your Blog a Personality……Create a Blog Style Guide

A blog style guide is a brave declaration of your company’s vision and personality. It’s a must for companies in which multiple employees contribute to the blog; even handier for companies that hire outside freelancers to write posts. Here’s how you build a blog style guide for your organization.

Categorized as How-To

Productivity Apps and Why They Don’t Work

There’s a point of diminishing returns when it comes to productivity apps and I’m pretty sure you’d hit it way before you download the 115th one. When you have a relentless craving to get things done, which system is going to work the best.

Categorized as How-To

How I Made a $30K Marketing Automation Mistake

How do you know if your marketing infrastructure is ready for automation? There are several elements that factor into a decision to launch a marketing automation solution. I encourage marketers to do this mental inventory before they even think about implementation.

A Content Marketing Guide for Using Trello

From brainstorming to writing the first draft to design, edits, and publication, there are a lot of hands involved in getting an article blog-ready. That’s a lot of collaboration. So what’s a content marker to do?

Categorized as How-To

Marketing AMA: When You Need A Little Boost

Today’s marketing involves creating relevance for your brand, building awareness of your product or service, developing compelling validation for your solution, and taking the right mitigating actions along the path to purchase. And there comes a point when you just need to know you are on track and doing the right thing.