There are many reasons business professionals and marketers want to publish content on a company website. It has a direct correlation with stellar SEO. It’s great for increasing brand awareness as a thought leader. It even works for nurturing leads through the sales funnel. And the list goes on.
While the benefits of content marketing are likely not new knowledge to you, there is one problem. You have very little time and even fewer resources to create quality content. That’s why marketers should not feel inauthentic when outsourcing blog posts, eBooks, and other content offers to a ghostwriter.
Hiring a ghostwriter is a great alternative when you are short on time and skill to write the content in-house. Use these four tips to get the most out of your partnership. Plus, I’ll share a free content brief template that encourages successful collaborations.
For startup marketers, sometimes the most intimidating part of the job can be starting a new project with nothing but a blank document. Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. While there’s no secret sauce to mastering every type of marketing initiative, there is a way to reduce the time and stress that goes into creating fresh content.
The five free marketing templates listed below will significantly improve how you work. No gates, no email address required. Just easy-to-use Google documents designed to be shared and repurposed to match your unique marketing processes.
Marketers, be warned! Instilling a design brief process can make or break a design project.
I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. Twice. The first mishap I chalked up to working with a “bad designer” via an online marketplace. But after making the same mistake again, I realized successful designs require clear, defined instructions from the start.
With this realization, my design brief template was born. I now use it with my designers for EVERY project. It is the best asset for properly articulating the intricate details that take a concept to a final product. Learn from my mistakes, especially when working with designers on a third-party marketplace. The design brief template I share below will help overcome any communication barriers.
We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. It includes all the critical steps involved, plus several potential SaaS metrics to use in your funnel. Find the free template here.
SaaS customers walk through different stages on the way to becoming a paying customer. Therefore, every organization must be interested in how their content, branding, and other outreach efforts affect the bottom-line – revenue.
Studying and optimizing your SaaS conversion funnel is the weapon that most companies fail to take advantage of. The conversion funnel should not be just a marketing initiative, a tucked-away dashboard in Salesforce, or a closed-door executive discussion. Au contraire, almost everyone, from product development to customer service, should be aware of how their role affects the company-wide goal – to acquire, convert, and retain more customers.
Not all websites are created equal. If your company has a robust content management system with dedicated marketers, designers, and front-end developers to run it, you’re fortunate (I’m jealous!). For most startups, their websites are hardcoded, resources are shared, and processes are often fragmented and driven initially by non-marketers. This leaves crucial elements like your open graph and SEO meta tags as an afterthought and, at times, wholly forgotten.
Repurposing content update: Since the original publication we’ve updated this blog with more ideas for repurposing content. We will continue to share new ideas and examples with you.
How long does it take you to create a piece of content? And I’m not talking about your run-of the-mill, 300-word blog post. I mean content with purpose and substance.
Full transparency here: This blog post took me about 10 hours from brainstorm to distribution. For a small little marketing shop like Marketing 261, that’s a big chunk of time spent.
If you’re anything like us, you probably lack the resources to regularly spend this much time producing content. And, you also want more from the content you’ve already spent hours creating.
That’s where repurposing content comes in. It’s using your existing material to your advantage AND breathing new life into the content you’ve left on your website to collect cobwebs.
By reimagining, reworking, and reformatting your existing content, you can produce fresh pieces without starting from scratch each time. Here’s how content marketing pro, Benji Hyam, is repurposing content at Grow & Convert: