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A Creative Design Brief That Will Make Your Designers Swoon [with template]

A Creative Design Brief That Will Make Your Designers Swoon [with template]

Marketers, be warned! Instilling a design brief process can make or break a design project. 

I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. Twice. The first mishap I chalked up to working with a “bad designer” via an online marketplace. But after making the same mistake again, I realized successful designs require clear, defined instructions from the start.

With this realization, my design brief template was born. I now use it with my designers for EVERY project. It is the best asset for properly articulating the intricate details that take a concept to a final product. Learn from my mistakes, especially when working with designers on a third-party marketplace. The design brief template I share below will help overcome any communication barriers. 


A creative design brief template is a simple yet effective tool in any brand’s arsenal.
Access your free template >>

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How to Build and Optimize Your SaaS Conversion Funnel [template]

How to Build and Optimize Your SaaS Conversion Funnel [template]

We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. It includes all the critical steps involved, plus several potential SaaS metrics to use in your funnel. Find the free template here.

SaaS customers walk through different stages on the way to becoming a paying customer. Therefore, every organization must be interested in how their content, branding, and other outreach efforts affect the bottom-line – revenue.

Studying and optimizing your SaaS conversion funnel is the weapon that most companies fail to take advantage of. The conversion funnel should not be just a marketing initiative, a tucked-away dashboard in Salesforce, or a closed-door executive discussion. Au contraire, almost everyone, from product development to customer service, should be aware of how their role affects the company-wide goal – to acquire, convert, and retain more customers.

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Open Graph and SEO Meta Tags for Your Website [template]

Open Graph and SEO Meta Tags for Your Website [template]

Not all websites are created equal. If your company has a robust content management system with dedicated marketers, designers, and front-end developers to run it, you’re fortunate (I’m jealous!). For most startups, their websites are hardcoded, resources are shared, and processes are often fragmented and driven initially by non-marketers. This leaves crucial elements like your open graph and SEO meta tags as an afterthought and, at times, wholly forgotten.

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How to launch a Newsletter That Drives Engagement [Newsletter Strategy Template]

How to launch a Newsletter That Drives Engagement [Newsletter Strategy Template]

Access Your Template >> Newsletter Strategy Template

“We need a monthly newsletter! What’s our newsletter strategy?”

Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%!

When done right, email marketing is a powerful tactic to engage with your prospects, nurture relationships, move them along the sales funnel, and increase conversion rates.

Here are just a few reasons why an email newsletter should be an essential component in your marketing mix:

  • It’s very affordable.
  • It drives traffic to your website.
  • It’s easy to track and analyze the metrics.
  • It allows granular segmentation and personalization.

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Keep the Story Alive: How to Repurpose Your Content

Keep the Story Alive: How to Repurpose Your Content

Does Your Marketing Strategy Include Repurposing Content?

How long does it take you to create a piece of content? And I’m not talking about your run-of the-mill, 300-word blog post. I mean content with purpose and substance.

HOURS!

Full transparency here: This blog post took me about 10 hours from brainstorm to distribution. For a small little marketing shop like Marketing 261, that’s a big chunk of time spent.

If you’re anything like us, you probably lack the resources to regularly spend this much time producing content. And, you also want more from the content you’ve already spent hours creating.

That’s where content repurposing comes in. It’s using your existing material to your advantage AND breathing new life into content you’ve left on your website to collect cobwebs.

By reimagining, reworking, and reformatting your existing content, you can produce fresh pieces without starting from scratch each time. Here’s how content marketing pro Benji Hyam uses content repurposing at Grow & Convert:

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