6 Time-Saving Marketing Templates for SaaS Marketers [Free Resources]

For startup marketers, sometimes the most intimidating part of the job can be starting a new project with nothing but a blank document. Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. While there’s no secret sauce to mastering every type of marketing initiative, there… Continue reading 6 Time-Saving Marketing Templates for SaaS Marketers [Free Resources]

How to Build and Optimize Your SaaS Conversion Funnel [template]

To help you grow from awareness to mastery where your SaaS conversion funnel is concerned, Marketing 261 prepared this step-by-step SaaS Conversion Funnel template listing all critical steps of building and optimizing a SaaS conversion funnel. If you’re unsure where to begin, this template is an excellent starting point – download or make a copy and complete all the sections.

6 Advantages of Hiring a Marketing Contractor

A good marketing contractor act as an extension of your team, regardless of being a full-time employee. It is vital to work with someone that can think out of the box to drive brand awareness, increase your lead pipeline, and convert users to repeat customers. Their success is based on your success.

Everything You Write Is Your Brand….Everything!

Content isn’t just blog posts, whitepapers, and other marketing content that contributes to this story. Think of sales emails, social media, voice messages, support tickets, API docs, ads: Anytime something is written down and delivered to the outside world, it is helping advance your brand story.

When Your Content Isn’t Getting Any Love

You can’t launch endless amounts of content in hopes that it will catch fire. If you’re creating content consistently, but failing to get the results you want, it may be time to reflect on your content marketing strategy. We’ve create a free template to get you started.

How I Made a $30K Marketing Automation Mistake

How do you know if your marketing infrastructure is ready for automation? There are several elements that factor into a decision to launch a marketing automation solution. I encourage marketers to do this mental inventory before they even think about implementation.

Marketing AMA: When You Need A Little Boost

Today’s marketing involves creating relevance for your brand, building awareness of your product or service, developing compelling validation for your solution, and taking the right mitigating actions along the path to purchase. And there comes a point when you just need to know you are on track and doing the right thing.

What Startups Get Wrong About Their Marketing

A startup can have great products, great engineers, and strong leadership, but it’s hard to cut through the competitive noise without a solid marketing strategy in place. Here are four marketing mistakes startup leaders are likely to make.