For startup marketers, sometimes the most intimidating part of the job can be starting a new project with nothing but a blank document. Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. While there’s no secret sauce to mastering every type of marketing initiative, there… Continue reading 6 Time-Saving Marketing Templates for SaaS Marketers [Free Resources]
Marketers, be warned! Instilling a design brief process can make or break your project. This free design brief template is a simple yet effective tool in any brand’s arsenal. It’s the best asset for sharing the intricate details that take a concept to a final product. Get the free creative brief template >>
To help you grow from awareness to mastery where your SaaS conversion funnel is concerned, Marketing 261 prepared this step-by-step SaaS Conversion Funnel template listing all critical steps of building and optimizing a SaaS conversion funnel. If you’re unsure where to begin, this template is an excellent starting point – download or make a copy and complete all the sections.
Sponsoring trade-shows gave us thousands of qualified leads. This year, lead gen has been challenging. Here are some lead gen ideas if you need to quickly shift strategies.
A good marketing contractor act as an extension of your team, regardless of being a full-time employee. It is vital to work with someone that can think out of the box to drive brand awareness, increase your lead pipeline, and convert users to repeat customers. Their success is based on your success.
When there are several people across varying departments writing, editing, approving, and implementing website pages, using a format like this template gives your SEO and OG meta tags a uniform structure and documented process that everyone can follow.
When you have business leaders asking for leads, and a sales team that is hungry to bring in revenue, it’s time to reverse engineer your marketing funnel and put a plan in place that highlights both leads AND revenue. Check out this example for marketing predictability.
Content isn’t just blog posts, whitepapers, and other marketing content that contributes to this story. Think of sales emails, social media, voice messages, support tickets, API docs, ads: Anytime something is written down and delivered to the outside world, it is helping advance your brand story.
In a larger scheme of your marketing ROI, clicks and traffic only offer a limited view into your digital marketing performance. If you want solid answers on what you’re doing right and where you can improve, you’ve got to move beyond the click and embrace a new method of customer measurement.
An inbound marketing campaign that increased lead generation by 2,000%. With that kind of result, you would think I was popping open the Champagne and celebrating. Not exactly. If I could go back, I’d do it all differently. Here’s the marketing campaign breakdown.
You can’t launch endless amounts of content in hopes that it will catch fire. If you’re creating content consistently, but failing to get the results you want, it may be time to reflect on your content marketing strategy. We’ve create a free template to get you started.
How do you know if your marketing infrastructure is ready for automation? There are several elements that factor into a decision to launch a marketing automation solution. I encourage marketers to do this mental inventory before they even think about implementation.
Today’s marketing involves creating relevance for your brand, building awareness of your product or service, developing compelling validation for your solution, and taking the right mitigating actions along the path to purchase. And there comes a point when you just need to know you are on track and doing the right thing.
A startup can have great products, great engineers, and strong leadership, but it’s hard to cut through the competitive noise without a solid marketing strategy in place. Here are four marketing mistakes startup leaders are likely to make.