Startup Marketing Archives - Your Go-To Marketing Shop | Marketing 261

Blog : Startup Marketing

6 Time-Saving Marketing Templates for SaaS Marketers [Free Resources]

6 Time-Saving Marketing Templates for SaaS Marketers [Free Resources]

For startup marketers, sometimes the most intimidating part of the job can be starting a new project with nothing but a blank document. Whether it’s creating a lead-generating email or writing a brand new blog post, it’s hard to start from scratch. While there’s no secret sauce to mastering every type of marketing initiative, there is a way to reduce the time and stress that goes into creating fresh content. 

The five free marketing templates listed below will significantly improve how you work. No gates, no email address required. Just easy-to-use Google documents designed to be shared and repurposed to match your unique marketing processes.

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A Creative Design Brief That Will Make Your Designers Swoon [with template]

A Creative Design Brief That Will Make Your Designers Swoon [with template]

Marketers, be warned! Instilling a design brief process can make or break a design project. 

I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. Twice. The first mishap I chalked up to working with a “bad designer” via an online marketplace. But after making the same mistake again, I realized successful designs require clear, defined instructions from the start.

With this realization, my design brief template was born. I now use it with my designers for EVERY project. It is the best asset for properly articulating the intricate details that take a concept to a final product. Learn from my mistakes, especially when working with designers on a third-party marketplace. The design brief template I share below will help overcome any communication barriers. 


A creative design brief template is a simple yet effective tool in any brand’s arsenal.
Access your free template >>

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How to Build and Optimize Your SaaS Conversion Funnel [template]

How to Build and Optimize Your SaaS Conversion Funnel [template]

We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. It includes all the critical steps involved, plus several potential SaaS metrics to use in your funnel. Find the free template here.

SaaS customers walk through different stages on the way to becoming a paying customer. Therefore, every organization must be interested in how their content, branding, and other outreach efforts affect the bottom-line – revenue.

Studying and optimizing your SaaS conversion funnel is the weapon that most companies fail to take advantage of. The conversion funnel should not be just a marketing initiative, a tucked-away dashboard in Salesforce, or a closed-door executive discussion. Au contraire, almost everyone, from product development to customer service, should be aware of how their role affects the company-wide goal – to acquire, convert, and retain more customers.

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Shift Happens! Making Adjustments to Your Marketing Budget

Shift Happens! Making Adjustments to Your Marketing Budget

Marketing Alternatives to In-Person Event

Like most professionals, startup marketers are still adjusting their marketing budget to the effects of COVID-19. Perhaps the biggest impact of the global pandemic is the shift of everything online, including in-person events. As a result, marketing teams that once relied on trade shows for effective lead generation are scrambling to find alternatives that garner the same success. 

The good news is, you are never short of options when finding viable marketing programs for your startup. Many of which you can make use of that will fit in any marketing budget — or lack thereof. This is the perfect time to get creative, test out new lead generation initiatives, and focus on channels you haven’t tried before. 

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6 Advantages of Hiring a Marketing Contractor

6 Advantages of Hiring a Marketing Contractor

This blog post outlines the six advantages for why a startup should hire a marketing contractor.

It is no secret that startup companies encounter significant hardships and setbacks when first launching their business. Between keeping ahead of the competition, maintaining a positive cash flow, and acquiring new customers, the list of challenges is seemingly endless.  As a result, many businesses first focus on hiring top-tier talent to overcome these challenges and instead achieve success. For example, startup organizations commonly work with a marketing contractor to focus on the right goals and effectively gain momentum. 

When the right marketing tactics are employed, your organization will obtain momentum and see more growth. How can you ensure hiring a marketing contractor is suitable for your company?

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Open Graph and SEO Meta Tags for Your Website [template]

Open Graph and SEO Meta Tags for Your Website [template]

Not all websites are created equal. If your company has a robust content management system with dedicated marketers, designers, and front-end developers to run it, you’re fortunate (I’m jealous!). For most startups, their websites are hardcoded, resources are shared, and processes are often fragmented and driven initially by non-marketers. This leaves crucial elements like your open graph and SEO meta tags as an afterthought and, at times, wholly forgotten.

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Marketing Predictability: Flip Your Marketing Funnel On Its Head

Marketing Predictability: Flip Your Marketing Funnel On Its Head

Thanks to Leadsift for having me contribute to their 1-Minute Learning Series. The original marketing funnel interview with Alex Field highlighting lives on Leadsift’s Linkedin page.

Reverse Engineer Your Marketing Funnel

For a good majority of marketers, our core mandate is to generate leads. And more times than we can count, CEOs, executives, and sales aimlessly tell marketing, “we need leads.”

No. You want revenue.

Sure, leads get you to revenue, but let’s get everyone on the same page. Revenue is what matters. Nothing else.

When you have business leaders asking for leads, and a sales team that is hungry to bring in revenue, it’s time to reverse engineer your marketing funnel. Put a plan in place that highlights both leads AND revenue.

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Everything You Write Is Your Brand….Everything!

Everything You Write Is Your Brand….Everything!

Within the last 30 minutes, you might have sent an email to a client, responded to a reply on Twitter, made a comment in your user community, and shared a new blog post on LinkedIn.

In your mind, this is just maintenance work: Keeping up on correspondence, communicating with customers and prospects.

True as that may be, each minor email and a quick Twitter reply is doing much more than you may realize. They all contribute to telling your brand’s story and connecting that story to customers.

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Traffic and Clicks Don’t Matter: Why It’s Time To Change How You Measure Marketing Success

Traffic and Clicks Don’t Matter: Why It’s Time To Change How You Measure Marketing Success

There’s good news and bad news.

First, the good news: Your startup website is getting traffic, which means your early digital marketing efforts are generating some results. With the content landscape more competitive than ever, reaching an audience is far from simple, yet you’ve managed to do it.

Now, the bad news: The results you’re getting might not be the results you want. Traffic is excellent and necessary and all that, but there’s a difference between good traffic and bad traffic, and quality is impossible to tell when you’re only counting clicks.

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Revenue Is The Only Marketing Metric That Really Matters

Revenue Is The Only Marketing Metric That Really Matters

Thanks to Leadfeeder for having me as a guest blogger. The original post, All sales teams would love a 2000% increase in their monthly lead volume… Or would they? can be found on Leedfeeder’s blog. You’ll learn more details on the marketing campaign, as well as the specific steps I would take to improve it.

I once launched an inbound marketing campaign that increased lead generation by 2,000%. With that kind of result, you would think I was popping open the Champagne and celebrating, right? Well, not exactly. In fact, if I could go back, I’d do it all differently.

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How I Made a $30K Marketing Automation Mistake

How I Made a $30K Marketing Automation Mistake

Is marketing automation necessary for your startup?

I once spent $30K on a marketing automation solution that was completely unnecessary.

It wasn’t my finest moment. So much so that I want to share share with other marketers—especially startups—because it was an expensive lesson that I don’t want others to repeat.

Now, before you get the idea that I’m a spendthrift, let me explain. It was in the early days of my marketing career, I was the marketing head for a startup and bound and determined to launch the business better and faster than anyone else could envision.

I had had previous experience with marketing automation at another company and naturally thought this small company could benefit from it too. I just thought it was something all companies needed.

But let me share the three problems with this thinking:

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Marketing AMA: When You Need A Little Boost

Marketing AMA: When You Need A Little Boost

Marketing is Complicated, Sort Of

Marketing originated in bringing goods to physical markets for sale or trade. Setting prices, showing products, promotional shouts of “Get your apples here,” all happened in one place.

If it was only that easy in today’s startup world, right?

Today’s marketing involves creating relevance for your brand, building awareness of your product or service, developing compelling validation for your solution, and taking the right mitigating actions along the path to purchase. All with limited resources and sometimes with tiny, non existing budgets.

Marketing AMA: Ask Me Anything

We believe this entire process can be made more effective and does not have to be as daunting as it seems. Our AMA sessions are formed to help CEOs and marketing leads recall that marketing retains its simple, uncomplicated foundations if it’s backed by:

  • a well defined strategy
  • an organized & attainable plan
  • purposeful execution

By targeting your marketing efforts around these three interdependent drivers, we’ll help you focus your marketing initiatives so they all lead to measurable business growth.

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What Startups Get Wrong About Their Marketing

What Startups Get Wrong About Their Marketing

“If I could go back, I would do one thing differently,” a client recently told me.” I would have hired a good marketer right from the start. Now I am playing catchup and feeling like I am a bit behind instead of leading the pack.”

This is a common story in the startup world. While many tech companies are built on great products and software solutions, the people behind those solutions don’t always know how to properly market their company to their target audience.

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