Marketers, be warned! Instilling a design brief process can make or break a design project.
I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. Twice. The first mishap I chalked up to working with a “bad designer” via an online marketplace. But after making the same mistake again, I realized successful designs require clear, defined instructions from the start.
With this realization, my design brief template was born. I now use it with my designers for EVERY project. It is the best asset for properly articulating the intricate details that take a concept to a final product. Learn from my mistakes, especially when working with designers on a third-party marketplace. The design brief template I share below will help overcome any communication barriers.
We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. It includes all the critical steps involved, plus several potential SaaS metrics to use in your funnel. Find the free template here.
SaaS customers walk through different stages on the way to becoming a paying customer. Therefore, every organization must be interested in how their content, branding, and other outreach efforts affect the bottom-line – revenue.
Studying and optimizing your SaaS conversion funnel is the weapon that most companies fail to take advantage of. The conversion funnel should not be just a marketing initiative, a tucked-away dashboard in Salesforce, or a closed-door executive discussion. Au contraire, almost everyone, from product development to customer service, should be aware of how their role affects the company-wide goal – to acquire, convert, and retain more customers.
Like most professionals, startup marketers are still adjusting their marketing budget to the effects of COVID-19. Perhaps the biggest impact of the global pandemic is the shift of everything online, including in-person events. As a result, marketing teams that once relied on trade shows for effective lead generation are scrambling to find alternatives that garner the same success.
The good news is, you are never short of options when finding viable marketing programs for your startup. Many of which you can make use of that will fit in any marketing budget — or lack thereof. This is the perfect time to get creative, test out new lead generation initiatives, and focus on channels you haven’t tried before.
This blog post outlines the six advantages for why a startup should hire a marketing contractor.
It is no secret that startup companies encounter significant hardships and setbacks when first launching their business. Between keeping ahead of the competition, maintaining a positive cash flow, and acquiring new customers, the list of challenges is seemingly endless. As a result, many businesses first focus on hiring top-tier talent to overcome these challenges and instead achieve success. For example, startup organizations commonly work with a marketing contractor to focus on the right goals and effectively gain momentum.
When the right marketing tactics are employed, your organization will obtain momentum and see more growth. How can you ensure hiring a marketing contractor is suitable for your company?
Not all websites are created equal. If your company has a robust content management system with dedicated marketers, designers, and front-end developers to run it, you’re fortunate (I’m jealous!). For most startups, their websites are hardcoded, resources are shared, and processes are often fragmented and driven initially by non-marketers. This leaves crucial elements like your open graph and SEO meta tags as an afterthought and, at times, wholly forgotten.
When you have business leaders asking for leads, and a sales team that is hungry to bring in revenue, it’s time to reverse engineer your marketing funnel. Put a plan in place that highlights both leads AND revenue.
First, the good news: Your startup website is getting traffic, which means your early digital marketing efforts are generating some results. With the content landscape more competitive than ever, reaching an audience is far from simple, yet you’ve managed to do it.
Now, the bad news: The results you’re getting might not be the results you want. Traffic is excellent and necessary and all that, but there’s a difference between good traffic and bad traffic, and quality is impossible to tell when you’re only counting clicks.
I once launched an inbound marketing campaign that increased lead generation by 2,000%. With that kind of result, you would think I was popping open the Champagne and celebrating, right? Well, not exactly. In fact, if I could go back, I’d do it all differently.
Is marketing automation necessary for your startup?
I once spent $30K on a marketing automation solution that was completely unnecessary.
It wasn’t my finest moment. So much so that I want to share share with other marketers—especially startups—because it was an expensive lesson that I don’t want others to repeat.
Now, before you get the idea that I’m a spendthrift, let me explain. It was in the early days of my marketing career, I was the marketing head for a startup and bound and determined to launch the business better and faster than anyone else could envision.
I had had previous experience with marketing automation at another company and naturally thought this small company could benefit from it too. I just thought it was something all companies needed.
But let me share the three problems with this thinking:
Today’s marketing involves creating relevance for your brand, building awareness of your product or service, developing compelling validation for your solution, and taking the right mitigating actions along the path to purchase. All with limited resources and sometimes with tiny, non existing budgets.
Marketing AMA: Ask Me Anything
We believe this entire process can be made more effective and does not have to be as daunting as it seems. Our AMA sessions are formed to help CEOs and marketing leads recall that marketing retains its simple, uncomplicated foundations if it’s backed by:
a well defined strategy
an organized & attainable plan
By targeting your marketing efforts around these three interdependent drivers, we’ll help you focus your marketing initiatives so they all lead to measurable business growth.
“If I could go back, I would do one thing differently,” a client recently told me.” I would have hired a good marketer right from the start. Now I am playing catchup and feeling like I am a bit behind instead of leading the pack.”
This is a common story in the startup world. While many tech companies are built on great products and software solutions, the people behind those solutions don’t always know how to properly market their company to their target audience.